ZONA Running Club

2024

Client: Zona Running Club
Location: Madrid, Spain
Parent Company: Zentir

Zona Running Club, an extension of the popular hiking experience company Zentir, was struggling to express its unique brand identity. The club aimed to provide a holistic experience where members could gather with friends for a run and conclude their activity with a healthy lunch, acai bowl, or coffee. However, translating this vision into a compelling brand was proving to be a challenge.

Overview

The Challange

Zona Running Club needed a brand that resonated with the vibrant and active lifestyle of its members while seamlessly integrating with the existing identity of Zentir. They wanted to highlight the social, healthy, and dynamic aspects of their club but were unsure how to communicate this effectively through their branding.

Our Approach

Wattnem & CO stepped in to transform Zona Running Club's brand identity, focusing on creating an experience that tells a story. We began by understanding the essence of their club—community, health, and activity. Our goal was to reflect these core values in every aspect of their branding.

Experience Branding

To make the branding truly unique, we focused on the sensory and emotional experience of being a part of Zona Running Club. We used vibrant, energetic colors that evoke the excitement of a morning run through Madrid’s streets. The typography was chosen to be modern and dynamic, reflecting movement and activity.

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We used vibrant, energetic colors that evoke the excitement of a morning run through Madrid’s streets.

Mariano Jarillo, Zona’s Co-founder.

“For anyone looking for exceptional design services with a personal touch, I can’t recommend W&CO enough. Their team genuinely invests in understanding our objectives and delivers remarkable creative solutions. We’re thankful for the strong partnership we’ve developed with them!”

“Zona Running Club's brand now perfectly embodies the spirit of running, community, and health, making it a standout extension of Zentir's legacy in Madrid.

— W&CO.